The Papasotiriou bookstore located in the basement. On the top floor, under the sky light roof, Kentucky Fried Chicken, Starbucks, Pizza Fan and Goody's. Life at a profit for all. I stare through the glass windows at bodies, faces. Toddlers, their chubby mums pushing strollers, and a tray of French fries and super sized coke. Greasy, white plastic tables in a larger space, designed to absorb light. A waitress in uniform and bow tie carries away emptied out carton. A young boy in pink polo shirt stares lovingly in the sparkling eyes of his girlfriend. From the bottom shelf, I pull out the back of Hertha Muller's The Passport, almost one hundred pages. Adidas, Nike, Puma, Foot Locker. Columbia, Levis, Diesel, Nine West, Nautica, Quicksilver, Timberland, Benetton, Virgin, Zara. Vodafone, Cosmote, Wind, Germanos. Multirama, FNAC. The insignificant lavishing big brands. Identity and who we are. The small incorporating the large at bargain price. The Village Cinema's doors closed, posters advertising the heroic epic of Robin Hood. Life at the Matrix. The obesity of imagination. The standardization of multivariate data sets and the dictation of target groups and advertising channels, correlated. The mall of masses.
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